I gained valuable, in-depth knowledge and skills throughout my marketing classes and am committed to continuing this growth. Take a look at the projects below to see how I've put this learning into practice.

Nonprofit Marketing Project

The overall purpose of this class project was to apply strategic planning and analytical thinking to develop a comprehensive digital marketing campaign for Toys for Tots with the objective of increasing year-round fundraising results.

AI-generated Websites / Landing Pages

The purpose of this part of the class project was to design a landing page or website section that effectively communicates the organization's year-round value proposition and maximizes the chances of a user performing a conversion

Social Media + AI Image Samples

The primary purpose of this project was to learn how to produce high-quality, on-brand, and targeted social media content (like the Airbnb post) by strategically combining AI efficiency with human creativity and marketing expertise.

AI Crisis Avatar Video

The main purpose of this class project is to explore and execute the use of an AI-generated digital avatar (using a tool like HeyGen) as a modern and rapid-response spokesperson during a brand or company crisis.

Perdue Ad Challenge Poster 

This print advertisement was created for the Ad Challenge competition, demonstrating skills in marketing strategy and creative execution.

Perdue Ad Challenge Video 

This video advertisement for Perdue "Sea Creature" Chicken Nuggets was developed for a marketing/sales Ad Challenge. The project required strict adherence to Perdue's brand guidelines while showcasing strong creativity and strategic presentation skills. The video successfully promoted the fun, unique shape of the nuggets, aiming to capture the target audience's attention and drive excitement for the product through engaging, on-brand visual storytelling.

I gained a strong foundation in graphic design principles through my coursework and plan to continue developing these skills, primarily using Adobe software. You can explore my completed projects below.

I gained significant practical knowledge and a robust skill set from my event planning coursework. I look forward to continuously refining these abilities as I engage in future planning projects, examples of which are available for your exploration below.